Affordable, Flexible, Straight-forward, Accessible Eye Care No Vision Insurance Required.
The Pinnacle Concierge Care Membership Plan is our in-house vision membership designed for anyone who wants high-quality eye care without the hassle, restrictions, or rising costs of traditional vision insurance. In many cases, our membership plans cost less than self-pay vision insurance options. Our membership is built around how people actually see and live. There are no deductibles, no waiting periods, and no annual limits just straightforward, affordable care.
We created the Pinnacle Concierge Care Membership Plan to help patients who are looking for a simpler, more flexible alternative to vision insurance.
Quality eye care shouldn't be complicated or unaffordable and with the Pinnacle Concierge Care Membership Plan, it isn't.
Choosing the right vision care can be overwhelming, but it doesn't have to be. Why Choose the Pinnacle Concierge Care Membership Plan?
No exam copays - one routine eye exam is covered 100% as part of your plan
Use benefits for both glasses AND contacts - not one or the other
No insurance networks, claim forms, or hidden fees
Simple, Transparent, upfront pricing - no surprise copays or limited frame selections
Complete freedom of choice - More flexible than insurance, patients can choose what they want, when they want it
Access to priority appointments scheduling including annual pre-appointment
Freedom of no open-enrollment, your plan is available the day you sign up
Perfect for individuals and families
Enrollment is quick and easy. Sign up in-office. Not sure which plan to choose? Our team will help confirm the correct membership plan for your needs and goals. Do your needs change during the year? No worries- plan can be upgraded at any time.
Benefits are active immediately and can be used the same day you enroll.
Membership is valid for 12 months from the enrollment date.
Rising costs of eyewear and materials, lower reimbursement rates (these plans reimburse only a fraction of the true cost of care) leads to rushed appointments, limited choices, or higher fees elsewhere outcomes that don't align with our values. Traditional vision insurance creates a higher administrative burden on our staff. As a result, we cannot continue to invest in technology and our staff which is contrary to our values. By removing traditional vision insurance from the equation, we can:
Focus on quality over quantity
Offer fair, transparent pricing
Continue investing in advanced technology and exceptional staff
Provide a more personalized, unhurried patient experience
Choosing the right vision care can be overwhelming, but it doesn't have to be. See how the Pinnacle Concierge club compares to traditional vision insurance and why it can be a more flexible choice for your needs.
Our in-house plan puts patients first, giving us the flexibility to deliver high-quality care and offer premium products at a discounted price without the restrictions imposed by traditional insurance plans.
This is a discount plan and is not insurance. It is for individual members only, and benefits are non-transferable. It cannot be used in conjunction with any other vision insurance plan. The discounts provided are for services and products offered at Pinnacle Eye Group only and are subject to change. The membership fee is non-refundable. This plan does not pay for any services or products. Members are responsible for paying the discounted fees for all services and products at the time of service. This plan does not meet the minimum creditable coverage requirements under any state or federal law.
General Questions
What is the Pinnacle Concierge Care Membership plan?
Is this an insurance plan?
Who can join?
Is there a family plan option?
When does my membership start?
How long is my membership valid?
Cost & Enrollment
Can I use my flex-spending or HSA?
How do I renew?
Is the membership fee refundable?
Restrictions & Limitations
Can I use this plan along with vision insurance?
Can I use this plan at other offices?
No, this is Pinnacle Eye Group of Richmond’s Pinnacle Concierge Care Membership Plan.
This Membership Plan is NOT vision insurance; it is a membership program for prepaid vision services offered by your optometrist. The Plan and any discounts included do not cover procedures performed outside of our practice.
What if I have a medical eye condition?
Are there hidden fees or surprise bills?
Convenience & Transparency
Do I need prior authorization for services?
Do I need to submit claim forms?
| Membership | Junior | Junior + | Pro | Pro + |
|---|---|---|---|---|
| Monthly Premium | $30 | $40 | $40 | $50 |
| Annual Premium | $360 | $480 | $480 | $600 |
| Member Benefits | Junior | Junior + | Pro | Pro + |
| Complete Eye Exam | $150 | $150 | $150 | $150 |
| Contact Lens Evaluation (Soft) | $135 | $135 | ||
| Emergency (Acute, Single-Visit) | $150 | $150 | $150 | $150 |
| Myopia Screening | $100 | $100 | ||
| Dry Eye Screening (Meibography) | $145 | $145 | ||
| OCT Screener | $40 | $40 | $40 | $40 |
| Retinal Screening Photo | $39 | $39 | $39 | $39 |
| Enhanced Product Warranty | $50 | $50 | $50 | $50 |
| Professional Adjustments | $30 | $30 | $30 | $30 |
| Lens Cleaner & Cloth | $10 | $10 | $10 | $10 |
| Vouchers | $50 | $100 | $100 | $200 |
| Value of Member Benefits | $619 | $804 | $714 | $949 |
| Member Price | $360 | $480 | $480 | $600 |
| Dollar Savings | $259 | $324 | $234 | $349 |
| % Savings | 42% | 40% | 33% | 37% |